Our Story

Great food and great connections.
Thats what we do.

Kennedys Carne Asada celebrates nearly 5 decades of serving the public with “Best in Class Carne Asada”. Our family continues to take great pride in providing only the highest quality meats and table fare to our customers. Born in 1972, the original Kennedy’s Market was opened by Jesus Soto in the small town of Heber, CA. Mr. Soto wished to provide the residents of the Imperial Valley with a convenient location to purchase groceries, household goods and gasoline. What began as a small convenience store soon became the focal point of anyone who made their way through the Imperial Valley. Jesus’ “convenience store carne” grew in popularity and in no time, people were flocking to Heber to get their hands on Mr. Soto’s creation. Today, Kennedy’s is proud to offer locations throughout San Diego and Imperial County’s. At each of our locations, you can still purchase the same product that Jesus Soto created nearly 50 years ago. In addition, Kennedy’s now features Certified Angus Beef (CAB), USDA Prime selections, Chicken and Pork in all of our stores.

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